When operating your business you will develop many ways to find out what your customers need and want. Some small business operators employ research companies to do primary research on their products or target customers. Others may decide to carry out this research themselves.

In this section we will review some market research skills. When developing your marketing plan you will have made some decisions about your target market and the parameters of your services or product line. In doing so you will have carried out some research. In this topic we will focus on questionnaires.

You can try the 'Self tests' at any time to check your knowledge of this area. Choose from the menu options on the left to find out more about research skills.