Coordinate implementation of customer service strategies Learner's Guide
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Activities Research skills: Practical activity - Sample survey
Sample survey

Prepare a sample survey for your business.

  • Use no more than 12 simply worded questions.
  • Try to fit it on one double sided A4 page.
  • Use closed questions and pre-determined options for respondents so results may be readily collated and analysed.

Try out this questionnaire on your friends. Are there any questions that they find confusing? Are there any questions that, you realise as a result of this trial, do not give you the information you were wanting?

Download a copy of the 'Sample survey' provided. Looking at this critically, how useful do you think the feedback will be?

Suggest ways to improve the survey.


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