Promote the business Learner's Guide
Home
Your task Topics Self tests Activities Example businesses References Contents
Discussion
Topics

The following topics will provide you with information about promoting your business and developing a market plan. You will find case study examples to illustrate some topics. A 'Marketing manager' icon can be clicked to give you advice. Throughout the topics linked 'Activities' are available to apply or extend understanding of the content. 'Self tests' are also available for each topic.

Marketing planning
Market analysis and research
The marketing mix
Evaluation