Research business opportunites
L
earner's Guide
H
ome
Y
our task
T
opics
S
elf tests
A
ctivities
E
xample businesses
R
eferences
C
ontents
D
iscussion
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Topics
Activities
Personal business skills
Starting out
Characteristics of a small business
The attributes of a business operator
What to expect from running a small business
Sacrificing salary
Identifying business opportunities
Ways of getting into small business
Purchasing a franchise
What are the risks involved?
Undertaking a feasibility study
Feasible business ideas
Testing feasibility
Conducting a SWOT analysis
Gaining staff input for a SWOT analysis
Conducting a SWOT analysis
What will be your competitive edge?
Identifying a niche
Accessing information and advice
The information you need to know
Promotional activities
Professional advisors
Industry associations
Industry associations
Defining your market
Understand your marketplace
Identifying competition
Undertaking a gap analysis
Filling market gaps
Matching services to needs
Market analysis and research
Researching the market
Marketing information approach
Types of market research
Secondary external research
Sources of secondary external materials
Survey techniques
Customer satisfaction survey
Customer satisfaction survey
Interviewer influence
Competitor analysis
Observational research
'Grass roots' information systems
Self tests
Personal business skills
Identifying business opportunities
Accessing information and advice
Defining your market
Market analysis and research
Activity legend
These are the various types of activities.
Discussion starter
Research activity
Interactive activity
Practical activity